KUSP Sponsorship and Underwriting


Sponsoring KUSP programming is a smart marketing move. Our sponsors reach a highly-educated, affluent and culturally-discerning audience while supporting KUSP's acclaimed news and music programs. Here is why sponsorship makes sense:

  • Being a KUSP sponsor gives your business credibility. 80% of our listeners have a more favorable opinion of organizations that sponsor public radio. (Source: Jacobs Media Research, 2007)
  • Public radio listeners are 75% more likely to purchase products and services from companies that support public radio than from companies that advertise on commercial radio. (Source: Jacobs Media Research, 2007)
  • With an average of seven :15 second local sponsorship messages per hour there is no tune-out. Your message will not be buried in a "cluster" of adjacent ads from other companies or organizations.
  • KUSP's six-transmitter network offers a wide reach. It is the only Monterey Bay public radio station that reaches all of the region's population centers. KUSP's signal also extends well into the Santa Cruz Mountains, southern Santa Clara County, San Benito County and the Big Sur coast.

To learn more about how your organization can benefit from a KUSP sponsorship package, please contact Duncan Lively at 831-476-2800 ext. 210 / duncan [at] kusp [dot] org.



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