KUSP Sponsorship and Underwriting


Sponsoring KUSP programming is a smart marketing move. You will be able to capture extended marketing mindshare and strengthen your brand within the community of KUSP 88.9 listeners – one of the market’s most sought-after demographics comprised of active 18 – 54 year olds that are educated, creative, influential, socially engaged, and passionate about music discovery.

  • Being a KUSP sponsor gives your business credibility. 80% of our listeners have a more favorable opinion of organizations that sponsor public radio. (Source: Jacobs Media Research, 2007)
  • Public radio listeners are 75% more likely to purchase products and services from companies that support public radio than from companies that advertise on commercial radio. (Source: Jacobs Media Research, 2007)
  • KUSP's five-transmitter network offers a wide reach. It is the only Monterey Bay public radio station that reaches all of the region's population centers. KUSP's signal also extends well into the Santa Cruz Mountains, southern Santa Clara County, San Benito County and the Big Sur coast.

To learn more about how your organization can benefit from a KUSP sponsorship package, please contact underwriting at KUSP.



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